Privacy Policy

Privacy Policy - April 2018                                                                                                                                  We value your privacy. This Privacy Notice explains how Moonflower uses the personal information we collect when you interact with us and why we do this. This policy relates to your use of this website and data gathered in our shops. This policy refers to the EU General Data Protection Regulation (GDPR), which comes into force 25th May 2018. Moonflower of Stroud LTD is the data controller of the personal information we hold about you.

What is personal information?
Personal information (personal data) refers to any information about an individual from which that person can be identified. It does not refer to anonymous data. Anonymous data is information where any personal identifiers have been removed.

What information do we collect?

  • When you shop with us at we ask for and collect personal information such as your name, billing and delivery address, telephone number, email address, items ordered and payment details. We also store passwords for any accounts that are created. Your email address is requested when you sign up to receive our email newsletter.
  • We may also collect information regarding your visit to our website. This may include where you are located, how you were referred to us (e.g. search engines or email marketing),your browser and device type, the pages you viewed and duration of your visit and any search terms used. This information may be collected even if you do not register an account with us.
  • When you use our shops, which have CCTV systems operated for the security of both customers and our staff. These systems may record your image during your visit.

How do we use your personal information?
We use this information to make your shopping experience as easy and enjoyable as possible.

  •  To process your order including delivery, payment and returns.
  •  To send you special offers and promotions that may be of interest if you have consented for us to do so or we believe may be of interest to you. You may opt-out of receiving these messages at any time.
  • Any information we collect about customers' browsing and buying habits is used to for statistical analysis and to continuously improve our website and the products and services we offer.
  • To assist in the detection and prevention of fraud.
  • Our Courier Service has selected access to your details for delivery purposes.

Why do we contact you?

  • We contact you to tell you about new products, promotions, sales and offers which are exclusive to our Contact List. You can opt out of marketing emails at any time – see below for more details.
  • We will contact you by email to notify you of updates to your order. 
  • We may also contact you if you have left a review for products you have ordered.
  • If successful when entering any of our competitions or prize draws we will contact you by email to notify you.
  • We will contact you by telephone or email if there is a problem with your order or if we need to get in touch regarding a refund.
  • Where you contact us via social media to make an enquiry, we will respond via that channel or email if you have provided it.
  • If you visit one of our stores and have a query or complaint, we will use the contact medium given to reply to your comments.

What are your rights?
Right of access - You have the right to obtain confirmation that your data is being processed and request access to your personal data. You can make a request by email to, or in writing to:
13 High Street
United Kingdom

In the first instance we will provide a copy of the information free of charge. However, we may charge a reasonable administration fee when a request is excessive or to comply with requests for further copies of the same information. We will without delay and within 1 month of your request (subject to extensions in some cases):

  • confirm what personal data we hold about you; 
  • provide a copy of the data in commonly used electronic format if the request is made electronically.
  • provide any supporting explanatory materials.

We can extend the time to respond by a further two months where requests are complex or numerous. If this is the case, we will inform you of this within one month of the receipt of the request and explain why the extension is necessary.

The right to be forgotten 
You may ask us to correct or remove information you think is inaccurate or no longer necessary.

Marketing communications
You can sign up to receive marketing communications through our online sign up form, when you create an account or during the checkout process. Simply tick the opt-in box at any of these stages. Marketing communications may be sent electronically, via email or physically through the post. How to unsubscribe from marketing communications: you have the choice to refine or opt out of receiving marketing communications from us. If you do not wish to continue to receive marketing from us, click on the ‘Unsubscribe’ link in any email communications or log into your account to change your preferences.

Third party sites - Our site may contain links to and from the websites of other third parties. If you follow a link to any of these websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

We will use cookies (electronic tags) to monitor your browsing and buying habits on our site, for example, which pages are visited, and whether they are purchased from. If you have registered with us then your computer will store an identifying cookie, which will save you time each time you revisit us by remembering your email address for you. You can change the settings on your browser to prevent cookies being stored on your computer without your explicit consent.

Do not track (DNT) is a feature offered by most browsers, with some newer browsers offering it as default. If enabled, it sends a signal to websites to request that your browsing isn't tracked. Tracking is used for a wide variety of reasons ranging from social or advertising networks measuring effectiveness or third-party analytical services such as Google Analytics to improve customer experience and provide statistical analysis. As there is not a uniform standard that has been agreed to determine how DNT requests should be managed, we do not currently respond to DNT requests. We will continue to review our DNT process and other new technologies.

SSL and encryption
We use the latest secure server technology to ensure your information is protected to the highest standards. We use encryption to safeguard your personal information and only accept orders from web browsers that permit communication through Secure Socket Layer (SSL) technology - this means you cannot inadvertently place an order through an unsecured connection. 

Any questions?
If you have questions about your personal data or our privacy policy, please contact our data protection officer at
Alternatively, you can write to us at:
13 High Street
United Kingdom